What is a “good bounce rate?” I hear this question asked quite often.
Usually I get an, “Ah, who knows?” or, “It depends…”
If it depends on what…the site’s industry, the content type or even the visit duration time.
Google recommends a bounce rate of between 40-60% and anything below 50% is generally considered good in terms of bounce rate.
Google says a bounce rate of 75% or higher is bad. But what does that really mean?
Basically,
Bounce rate is a metric in Google Analytics that measures whether or not people are leaving your website after landing on just one page.
The higher a page’s bounce rate, the less engaging it is.
Lets Dive Right in.
- What is bounce rate ?
- How Bounce rate Effects Ranking? Does it really affect Ranking??
- Bounce rate vs exit Rate
- What Bounce rate is Good for Ranking ?
- When is a high bounce rate good?
- Why is your bounce rate so high ?
- 5 Ways to instantly Improve your website’s Bounce Rate
What is Bounce Rate on Google Analytics ?
Bounce Rate in Google Analytics :
Bounce rate in Google Analytics is defined as the percentage of single-page visits. It is a percentage of visitors that leaves any website page without taking any action, interaction. Like purchasing a thing, clicking on a link, filling a form, etc.
Bounce rate is a way to measure how interested someone is in visiting a website.
The higher the bounce rate, the more likely it means that someone was not satisfied with what they found on your site.
And therefore, they don’t want to come back. Understanding bounce rate can help you improve the user experience on your website.
How Bounce Rate Effects Ranking? Does it really affect Ranking??
Well, I personally do not think that bounce rate effects ranking directly !!!
But google may be used it as a ranking factor indirectly.
In fact :
one industry study found that Bounce Rate was closely correlated to first page Google rankings.
Why I Think that Google May be Using Bounce Rate Indirectly as a Ranking Factor ?
Because, we knows that google focuses on user experience the most.
And google strongly rank those websites, which gives the best user experience and satisfaction to the users.
Google recently announced that RankBrain is Google’s third most Ranking signal. And google rankbrain actually works great.
Well, If you don’t know what google rank brain is? And how it works? Then read this definitive guide for Google rank brain
Well a Short Guide for Google Rank Brain is:
Google rank brain is machine learning (AI) algorithm, which ranks websites according to user’s satisfaction and user experience.
So, the Google’s Rank brain purely focus on users experience and satisfaction on a website.
And then ranks the website.
So, Lets come to the main point “Why I Think that Google May Use Bounce Rate Indirectly as a Ranking Factor ?”
if our website’s bounce rate was high, then it means that users that are comes on our site was not satisfied and left our website after 5 or 6 seconds.
So, when google Rank Brain See this !!!!
Then our website may got negative ranking !!!! because we fails to satisfy the user that comes on our site.
And the website which has low bounce rate, which means users sticks to their sites for 1 or
2 Minutes, Then Google rank brain may rank that site on #1 Position. Because it satisfies the user.
So, May be Google RankBrain Uses the bounce rate to find user satisfaction or experience on a webpage or other factors ( like CTR, Conversions, engagement time, etc,)
So, thats why I believes that google may be use bounce rate indirectly.
But again , I am telling you that, I am not sure about that and Google never tells or announces about using bounce rate as an ranking factor
Bounce Rate VS Exit Rate?
Bounce rate is one of these things you hear a lot in conversion optimization and SEO.
But what exactly are bounce rate and exit rate?
And also: what’s the difference between bounce rate and exit rate? Let’s dive in!
Bounce Rate:
Bounce rate is the percentage of single-page sessions and it’s a common metric used to measure the effectiveness of your landing page or web page.
It might look a lot like your website’s exit rate but they are actually two different things.
Exit Rate:
Well Here is the definition :
it is “A statistic in web analytics that refers to the percentage of visitors to a website that exits from the website by clicking out of the browser window instead of navigating to another page on the website.”
In other words,
if you have 5 visitors today and 4 of them clicked away from your site, then the site has an exit rate of 80%.
Well, here you can see in the image :
You can easily understand difference between Bounce rate and Exit Rate By reading this example :
Suppose that the behaviour of your audience on your website in a week is:
| Monday | New Visitor → Lands on → Homepage | → Exit | |
| Tuesday | New Visitor→ Lands on → Homepage | → Views any Post | → Exit |
| Wednesday | New Visitor→ Lands on → Homepage | →Contact Us Page | → Exit |
| Thursday | New Visitor→ Lands on → Homepage | → Exit | |
| Friday | New Visitor→ Lands on → Homepage | → About Us page | → Exit |
| Saturday | New Visitor→ Lands on → Homepage | → services Page | → Exit |
Out of above 6 sessions, there are only 2 has bounce rate, Which has red marked.
Bounce rate occurs only on Monday and Thursday because visitors exit immediately after Landing on home page.
While other sessions, Visitors landed on homepage and visits at least two pages.
Well, Exits occurs on all days, but bounces occur only on 2 days…. Monday and thursday.
Well here will be the Google analytics Reports:
For these six sessions, the following Google Analytics report would be produced.
- HOME PAGE: 3 entrances | 3 page views | 33% bounce rate | 33% exit rate
- PRODUCT PAGE: 0 entrances | 2 page views | 0% bounce rate | 50% exit rate
- CONFIRMATION PAGE: 1 entrance | 2 page views | 0% bounce rate | 50% exit rate
- CONTACT US PAGE: 1 entrance | 2 page views | 100% bounce rate | 100% exit rate
Hope. You will understand the difference between Bounce Rate and Exit Rate after this Example..
If not, you can check, this Bounce Rate VS Exit Rate.
What Bounce rate is Good for Ranking ?
Well, According to Moz ,
A bounce rate of 56% to 70% is on the high side, although there could be a good reason for this, and 41% to 55% would be considered an average bounce rate. An optimal bounce rate would be in the 26% to 40% range.
So, we can expect that a bounce rate between 41% to 55 % is good for ranking…. But actually, Google’s officially said that they didn’t consider bounce rate as their ranking factor.
However, a good or average bounce rate depends upon your industry type and where are from getting traffic…
Also Read: How to Upload WebP Images in WordPress ( With our Without Plugin)
As you can see in the image, the lowest bounce rate is on e-commerce sites, while blogs websites have higher bounce rates, which can be above 90%.
When is a high bounce rate good?
Well, A high bounce rate isn’t always bad.
Actually, Good bounce rate and high bounce rate are relative terms and their definitions can change according to different criteria. For example,
“If the success of your site depends on users viewing more than one page, then, yes, a high bounce rate is bad … On the other hand, if you have a single-page site like a blog, or offer other types of content for which single-page sessions are expected, then a high bounce rate is perfectly normal.”
Why is your bounce rate so high ?
Well, there can 5 possible reasons that can be responsible for higher bounce rate
- Low Quality articles
- bad user experience
- Website Low speed
- Some technical errors
Low Quality Article :
Well, low quality article means , articles with not quality information or unsatisfactory articles.
No one wants to read low quality articles. It can be possible that users clicks on your site by reading your article’s headline.
But they will definitely exits from your site. If you are article is a low quality article and not satisfactory for users.
It will increase your site’s bounce rate…
Bad User Experience UX :
Well, bad User experience UX is also a big reason for most of the website for high bounce rate, if your site has quality content.
May be user will having difficulties to navigate something he wants. Or Your site may not good looking or user immediate exits after entering in your site.
So, Bad user experience UI may also a great reason for higher bounce rate.
Website’s Low speed :
This one of the biggest reason for higher bounce rate.
Did you know?
According to a study ,
1 second delay in page load speed results:
- Your website will see 11% fewer page views.
- 16% decrease in customer satisfaction.
- You will see a 7% loss in conversions.
Well, according to a Survey,
- 47% peoples expect to load a website in just 2 seconds.
- And 40% peoples shut pages that take more than 3 seconds.
So, if your website’s page load speed is not so good, then it may be a main reason for your website’s higher bounce rate.
If you don’t know how to speed up your website like a rocket, then must read this article: 9 Proven Ways to Increase website speed like a Rocket
Some technical errors:
Check your website daily for technical errors… Like 404 error…
If your website showing these kind of errors, then it means user also facing these errors and when the got these errors they immediate exits from site..
So, these kind of errors may also be responsible for higher bounce rate…
6 Ways to instantly Improve your website’s Bounce Rate
Have a high bounce rate? That’s okay because you can easily improve it with these tips:
Disable All Pop Ups on your site :
Guys, If you are using too many Pop ups or other interruptive things, then just disable that one !!!
Yes…. disable ….
Because users actually does not likes interruptive things during reading or surfing one page to another.
If you wants to use Pop Ups then , you have to use, where user doesn’t got interrupted.
Well a small Pop up can ruin your website’s bounce rate….
So be careful, while using Pop Ups… My recommendations are , just disable Pop-ups or using just one Pop- Ups between the 3 or 4 page views.
Use Videos in Article or Embed Youtube Videos:
Well, According to Wistia– the video hosting company,
Embedding youtube videos in your articles can increase your users average time 2.6 Times.
I also experience this, whenever I use youtube videos in my articles, it lowers down my website’s bounce rate..
And I got higher user average time on my site …
Use Bucket Brigade Technique in articles
Bucket Brigade can effectively improve your site’s bounce rate…
If you don’t know what bucket brigade technique is and how to use it , then you must read this What are Bucket Brigade ? How to use ? Improve Bounce rate and engagement time
Well here is a short introduction to bucket brigade words…
Bucket brigade words are the words, which gradually grabs the attention of users while reading or scrolling down the page…
Like :
First of all you have to find a portion of your article, that probability peoples not reads… We can say that portions are dead zones…
Just put bucket Brigade words into that portion of your site and then you observe the bounce rate and engagement time of your article.
Here are some examples of Bucket Brigade Words :
- Look:
- Here’s the Deal:
- For Example:
- Even better:
- In fact:
- Now
- However:
- But wait, let me tell you something
- By now, you should
- In case you might be asking yourself
- Think about it:
- And the Good news?
- Here’s why:
Click here to Download full list of Bucket Brigade words.
Increase Website Page Load Speed :
Well, as I told you earlier, Website speed is very very important for engagements, bounce rates and grab high quality audiences.
As I told you, According to a study ,
1 second delay in page load speed results:
- Your website will see 11% fewer page views.
- 16% decrease in customer satisfaction.
- You will see a 7% loss in conversions.
So, peoples will exits from your site, if your website taking more than 3 seconds for page loading.
So, here you can read the 9 Proven Ways to Instantly Increase Website Speed in 2021
Write Only Super Easy to Read Content
Guys, If your content is really hard to read, then nobody is gonna it read carefully..
You must know some content article writing strategies, because it effects really really big.
Like please don’t write article like this one ….
You can see that, its too hard to read this full. Why?
Because the words and lines are too close. And there is no more spacing between paragraphs and lines.
Which made it difficult to read !!!!
Well, here you can learn the 11 Ultimate Content writing strategies, that every successful bloggers do …
Well there are short points that I would like to tell you to make your article easy to read :
- More spacing between lines and paragraphs
- Use bucket brigade technique
- Shorter paragraphs ( paragraphs of 2 or 3 lines maximum)
- Put animated pics
- Read “ 11 Ultimate Content writing strategies”
Use Better,knowledgeable, Animated designed Images and Infographics
This is a must thing you have to do with your blog. Most of the new bloggers does this mistake.
They uses ugly and non- knowledgeable images in their articles, which ruins the interest of the user. And they exits from a website.
So use only better and knowledgeable images and also try to put 1 or 2 animated images in an article.
We can increase the interest of users towards our article by using eye-catchy images and knowledgeable Infographics..
User will thinks that, this site is genuine and knowledgeable…
Also they can become a regular visitor of your website, if your provide quality to them.
Summary
In this article I have covered some most asked and confusing topics about Bounce rate….
Like :
Is bounce rate really effects Ranking or SEO ? if effects then how ??
I have explained this in detailed ….
Also the main question of this article is :
What Bounce rate is Good for Ranking, SEO ?
Well,
A bounce rate of 56% to 70% is on the high side, although there could be a good reason for this, and 41% to 55% would be considered an average bounce rate. An optimal bounce rate would be in the 26% to 40% range.
we can expect that a bounce rate between 41% to 55 % is good for ranking…. But actually Google’s officially said that they didn’t considers bounce rate as their ranking factor.
We also covered
“6 Powerfull ways to instant decrease your site’s Bounce Rate” — Don’t forget to read this section
Hope Guys, you will like our today’s article.
Please share and subscribe our website’s newsletter for receiving such amazing articles…..
Have a nice day….
